Understanding credits

Blog AI uses credits for work that calls AI models on your behalf: writing a post, a batch of ideas, an image, a refresh, a rewrite or a merge. Everything else, including publishing, editing and all the reports, is free. Credits come with your plan each month, and you can buy more whenever you need them.

What each action costs

Each button that costs credits shows the cost before you click.

What's free

• Publishing, scheduling and updating live posts
• Editing, version history and uploading your own images
• Applying a refresh, rewrite or merge proposal to your site (you pay once, when the proposal is ready)
• Better title & description in Google: three suggestions for a post Google shows often but few people click, or one with no Google description. See Improve how a post looks in Google
• The content audit, each post's "Why isn't this performing?" check, your Actions list and the performance report
• Importing your posts, setting your voice and filling in About this site
• Weekly AI-visibility tracking on a plan (it's part of the plan, not charged in credits)

Where credits come from

Monthly credits arrive when your payment goes through, not when you start checkout. Top-ups cost more per credit than any plan, so if you often top up, a bigger plan is the better deal. See Plans, upgrades, downgrades and cancelling.

You're only charged when the work succeeds

• Posts, refreshes and merges reserve their credits when they start, so two jobs can't both spend the same credits. If the job fails, the reservation is released in full. In your credit history, a failed post shows as "Not charged — generation failed".
• Ideas, images and Google snippets are charged after they're delivered. If they fail, nothing is charged.
• Rejecting a proposal doesn't refund it: the research and writing were done. You can reject any part of it without paying again.

Unused credits roll over

Credits don't expire at the end of the month. Unused credits stay in your balance, alongside next month's allowance. They also stay if you downgrade or cancel: you just stop receiving new monthly credits. Credits bought as top-ups or earned through referrals can be spent with or without a plan. If you delete your account, any remaining credits are lost.

Your balance and history

The Billing page shows Credits remaining and your full credit history: every grant, charge and refund in plain English, linked to the post it was for, with the site's name. The first page also shows This period: how many credits went on posts, refreshes, merges, snippets, images and ideas since your plan last renewed.

The sidebar shows your current balance too (on a phone, it's at the top of the screen), linked to Billing.

When you run low

• Blog AI emails you when your balance drops low, and again if it reaches zero.
• A button that needs more credits than you have tells you so, with options: buy a top-up, upgrade, or, if you haven't used it, write the post with your free post.

When a balance goes below zero

This only happens after a refund. If a payment is refunded, or a card payment is disputed and lost, the credits it paid for are taken back, in proportion to the amount refunded. If you'd already spent them, your balance can go below zero. The next credits you receive pay off the difference first, and actions that cost credits wait until the balance covers them.

Common questions

How many posts do I get a month?

Divide your plan's credits by 3 credits per post. In practice most people spend some on ideas, images and refreshes too: Starter's 40 credits a month can go entirely on new posts, or on a mix. How you split them is up to you.

Is a refresh worth it compared with a new post?

Often. A refresh costs less than a new post, and it improves a post that Google already knows and ranks, without changing its address. The Actions page estimates the extra clicks for each, so you can compare.

Do credits carry over between sites?

Yes. Credits belong to your account, and any of your sites can use them.