Posts that sound like you wrote them

It also costs you time. If every draft sounds like someone else, you spend the hour you saved rewriting it. The goal of voice learning is a draft you can edit, not a draft you have to translate.

First, import your existing posts from the Sites page (Blog AI reads them from WordPress or Strapi). Then open your site's voice profile and choose “Learn my voice”.

Blog AI takes up to 20 of your most recent published posts of at least 250 words, and a language model reads them the way an editor documenting a house style would. It is asked to describe what is actually there, with specifics, rather than generic good writing, and to follow the dominant pattern where posts disagree.

The result is a voice profile in three parts:

A learned profile needs at least 3 posts of 250 words or more. If your blog is new, or has gone quiet with only a post or two, fill in a short form instead:

• •Tone: for example, friendly, plain-spoken, a little dry.
• •Audience: who you're writing for, such as owners of small cafés who are new to marketing.
• •Avoid: jargon, exclamation marks, American spelling, or anything else you never want to see.
• •An example of how you write: a paragraph from an email, a page on your site, anything that sounds like you.
• •Anything else: for example, "We're a family bakery in Galway. Write as we. Keep posts practical."

The description (up to 2,000 characters) goes to the writer in place of a learned profile. Once you have enough posts, you can learn a full profile at any time.

A voice says how to write. Blog AI also needs to know what to write about, and old search data can mislead it: a site that changed direction still gets found for its old topics. So each site has an “About this site” section on the Sites page, above the voice profile:

• •What the business does, and who the site is for.
• •What the blog should achieve, such as enquiries, bookings or sales.
• •Topics to focus on, and topics to stay away from.
• •Whether the site used to be about something else, and since when.

“Draft it for me” reads your homepage and the titles of the posts and pages you've imported, and fills in a first version for you to check; nothing is saved until you save it. It's optional and free.

What it changes

Ideas, new posts, refreshes and rewrites, new Google titles and descriptions, and suggested image scenes all follow it. Searches that have nothing to do with what your business does now are left out of your ideas, Actions list, content audit and refreshes, so you don't get pulled back to an old topic. Your reports still show all your traffic. It also lets each post's “Why isn't this performing?” check spot posts that aren't about your business (see the content audit).

Every time Blog AI writes a post or refreshes one for your site, the voice profile is given to the writer alongside its core writing instructions and the brief for that post. The same profile shapes new posts, refreshes of old ones and merged posts, so a refreshed section doesn't stand out from the text around it.

The voice profile covers how you write. What you write about comes from your search data, what your site is for and the brief for each post, and the facts come from research with cited sources (see fact-checking).

Everything is visible

Nothing about the profile is hidden. Open it from the Sites page and you'll see the style guide as text, the example passages and the list of phrases to avoid.

Change anything

Rewrite a line of the style guide, delete an example that isn't typical, or add a phrase you never want to see. Saved edits are used from the next post onwards. If your blog changes direction, learn the profile again from your newer posts.

One profile per site

Agencies and owners with several blogs get a separate profile for each site, so voices never mix between clients.

Setting your voice is one of the setup steps, after adding your site and connecting Google. It's also one of the two conditions for the free post: once Search Console has finished its first sync and your voice is set (learned or described), you can write one post free. See how it works for the full path.

Learning your voice, editing the profile and relearning it are free. The voice is then used in everything Blog AI writes for that site, at no extra cost:

• •It can't learn from fewer than 3 posts, or from very short ones. A new blog uses a described voice until it has enough posts.
• •It learns from your blog posts only, not from your emails, social posts or pages.
• •It doesn't know your business the way you do. Facts, prices and opinions still need your eye before a post goes out.
• •It doesn't update itself. When your style changes, relearn the profile or edit it.
• •It won't always sound exactly like you. That's one reason you review every draft before it goes out.