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Five ways to keep a blog going
Every blog needs the same things: topics people search for, posts worth reading, getting them published, and knowing whether they worked. Here’s how the usual options cover those, including where Blog AI isn’t the right choice.
The options at a glance
| Option | Good at / watch out for |
|---|---|
| Writing it yourself | Nobody knows your business better, and it costs only time. The catch is exactly that time: research, writing, formatting and publishing each post, then finding out whether it worked. |
| A general AI chat assistant | Fast first drafts. You still pick topics, supply your search data, check every fact, keep the voice consistent, format, publish and measure by hand. |
| A freelance writer | A good one brings real expertise, interviews and judgement. You still decide topics, brief them, review, publish and measure, and you pay per post, hour or word at rates that vary widely. |
| An SEO or content agency | Covers more than writing, such as links and technical SEO. Often sold as a monthly retainer, and you depend on their reporting to see results. |
| Blog AI | Topics from your own Search Console data, drafts in your voice with checked sources, publishing to WordPress or Strapi, and per-post measurement in one place. You still review every post, and it doesn't do links or technical SEO. |
Detailed comparisons
Blog AI vs ChatGPT
Blog AI vs a freelance writer
How to choose
Ask three questions.
1. Is your bottleneck ideas, writing or follow-through?
If you know what to write and enjoy writing it, you may only need help with publishing and measurement. If you don’t know what to write, start with data: the free blog audit and Blog AI’s free content audit both help.
2. How much does a wrong fact cost you?
For a regulated business, or an agency writing under a client’s name, a made-up statistic is expensive. Whatever you choose, make sure someone checks sources before publishing.
3. Will you know whether it worked?
A post you can’t measure is a post you can’t improve. Whichever option you pick, connect Google Search Console and look at each post a few weeks after it goes live.
Questions about comparisons
Why don't you compare Blog AI with other named AI writing tools?
Products change their features and prices often, and a comparison that's out of date is misleading. We compare against the ways people actually keep a blog going instead. If you're weighing a specific tool, check its own pricing and feature pages on the day you decide.
Can I combine Blog AI with a writer or agency?
Yes, and it often works well. Blog AI can find the topics and draft the research-heavy parts, and a writer or agency can add expertise, interviews and polish in the editor before publishing. Agencies can run client blogs in Blog AI themselves.
Isn't a comparison written by Blog AI biased?
It's written by us, so read it knowing that. We try to be fair: each page says when the other option is the better choice, and every fact about the other option is dated and sourced.
Start with the data you already have
Sign in with Google, no card needed. The free plan includes a content audit and one free post once Search Console has synced and you've set your voice. Plans from $49/month.