Improve how a post looks in Google

In Google's results, each page shows a title and a short description: its snippet. If a post is shown often but rarely clicked, the snippet is usually why. Maybe the title doesn't match what people searched for, or the description is cut off, missing, or reads like an afterthought. Blog AI can write three new versions, show you how each would look in Google, and send the one you pick to your site. The post itself isn't touched.

It's called Better title & description in Google, and it's free. Blog AI offers it when your data shows a post needs it (see below), at most once per post every 28 days.

New posts already come with one: Blog AI writes a Title in Google (60 characters at most, with the post's main search phrase near the front) and a meta description for every post, and you can edit both before publishing under Google result and details. The same panel has the post's Main search phrase (focus keyword), which Blog AI also sends to Yoast SEO or Rank Math.

When it's offered

• Few people click: the post is at least 28 days old, on Google's first page and shown at least 200 times in 28 days, but clicked less than 50% as often as pages at that rank usually are. The Actions page shows a Few people click card for it.
• No Google description: the post has no meta description at all, as imported posts often don't. This is offered straight away.
• Once every 28 days per post: after you get suggestions, give Google time to show the change before asking again.

When it isn't offered, the button is greyed out and a line under it says why (for example, the post is too new to judge, or its click rate is fine). To change the title and description yourself, see the end of this page.

Get new suggestions

1. Open it. Click Better title & description in Google on the card on Home or the Actions page, in the audit, or in the post's Refresh and improve card.
2. Look at the current snippet. The page shows how the post looks in Google today.
3. Ask for suggestions. Click Get suggestions (free).
4. Pick an angle. You'll see three suggestions, each a different angle on the same post, with a preview of how it would look in Google.
5. Edit if you like. Change the Title in Google (SEO title) and the Meta description until they're right. Mention the search people use, and what they'll get by clicking.
6. Keep the heading in step. Also change the heading on the page is ticked, with the new title filled in (minus any "| Site name" ending). Google may ignore a new title when the heading on the page says something different, so leave it ticked unless the heading must stay. You can edit it.
7. Send it to your site. Click Apply & update live post. The Google title and description change on your site, and the heading too if it's ticked; the rest of the post isn't touched. Google shows the new title after it next crawls the post, usually within a few days to a couple of weeks.

A marker is added to the post's performance chart, labelled as a snippet change. Give it a few weeks, then compare the click rate before and after on the post's page.

What your site needs

The Google title and description live in your SEO plugin or CMS fields, so Blog AI can only change them where it can reach them:

• WordPress with Yoast SEO: needs the Blog AI Connector plugin.
• WordPress with Rank Math: works directly; the connector is recommended.
• WordPress with neither: there's nowhere for the title and description to go, so Blog AI tells you and saves nothing.
• Strapi: needs seoTitle and seoDescription fields on your articles collection. Blog AI checks the lengths the fields allow before sending.

Blog AI checks all of this before it sends anything. If your site can't take the change, you get a clear message, nothing is saved, and no marker is added.

Writing a snippet that gets clicked

• Match the search. If people search "how to price a cleaning job", a title that says "Pricing cleaning jobs: a simple method" beats a clever one.
• Say what's in it for them. "A worked example with real numbers" gives a reason to click.
• Front-load the point. Phones show less of the description than computers, so start with the part that matters. The preview shows where it's cut off.
• Be accurate. A snippet that promises more than the post delivers gets clicks, then people leave quickly, and that doesn't help.

What it doesn't do

• It doesn't change the post's text or web address. Only the heading changes, if you leave it ticked. For a fuller rewrite, see Refresh a post that is losing traffic, which also rewrites the snippet.
• Google may not use it. Google sometimes writes its own description from the post's text, especially when it thinks another passage answers the search better. A good description makes that less likely, but it's Google's call.
• Changes aren't instant. Google has to recrawl the post, which can take days.

Doing it yourself

You can always edit the title and description yourself, free: open the post, change them under Google result and details, and click Update live post. See Update a post that is already live.