Set your writing voice

Your voice profile is how Blog AI makes drafts sound like you: your tone, your sentence rhythm, the words you use and the ones you never would. Every post, refresh and merge for that site is written with it. You can let Blog AI learn it from your published posts, or describe it yourself in a few lines. Either way it's free, and you can edit it whenever you like.

Two ways to set it

Both count as "voice done" for the free post.

Learn your voice from your posts

1. Import your posts. Adding a site starts the import. Check the site's card on Sites says your posts are imported.
2. Open the voice page. On the site's card, click Writing style and voice, then See your voice profile, or use the voice step in your setup checklist.
3. Click Learn my voice. Blog AI reads up to 20 of your published posts and writes your profile. It takes a minute or so; the page says "Reading your posts…" meanwhile.
4. Review it. When it's ready, the page says "Voice profile ready — review it below". Read the style guide and the example passages. If something's off, edit it.
5. Save. Click Save voice profile. New drafts use it from now on.

If the button isn't there, the page explains why: usually your blog doesn't have enough long enough posts yet. Describe your voice instead, and come back to Learn my voice once you've published more.

What's in a learned profile

• Style guide. The rules a writer would follow to sound like you: who you write for and how you address them, tone, sentence and paragraph length, first or second person, how technical you get, how you format headings and lists, how posts open and close, how you use examples and evidence, and your spelling (British or American).
• Example passages. Short passages copied word for word from your posts that show your voice at its best. The writer uses them as examples to match, not text to reuse.
• Words and phrases to never use. One per line. Add your own pet hates here: phrases that make you wince when you see them in other people's writing.

Every part is editable. Your edits are kept: the page shows "edited by you" and the date. Rebuild from posts starts again from your current posts, which is worth doing after you've published a batch of new ones. It replaces your edits, so copy anything you want to keep first.

Describe your voice instead

On the same voice page, under Describe how you write instead, fill in:

• Your tone, in a few words, for example "friendly, plain-spoken, a little dry"
• Who you write for, for example "owners of small cafés who are new to marketing"
• Things to avoid, for example "jargon, exclamation marks, American spelling"
• A paragraph you wrote (optional): an email, your About page or a post you like. The writer matches its rhythm.
• Anything else (optional), for example "We're a family bakery in Galway. Write as 'we'. Keep posts practical."

Click Save my description. New drafts follow it until Blog AI has a learned profile. A few honest lines beat a long list of adjectives.

Writing style: the fallback

Each site also has a writing style, set on the Sites card or in Settings under Sites & writing style. It's used only when there's no voice profile yet. The choices are:

• Search-first: answers the question early, with clear headings, easy to scan
• Formal: measured and precise, no slang
• Conversational: plain words and short sentences that talk to the reader
• Storytelling: opens with a scene or example, then the lesson
• Our brand voice: follows the brand description you write in the box below it

Once a voice profile exists, it takes over.

Tips for a better profile

• Import your best posts, not just your newest. If your recent posts were rushed, the profile learns that too. You can edit the example passages to swap in better ones.
• Put spelling in the style guide. If you write British English, make sure the guide says so.
• Use "never use" for brand rules, such as a competitor's name or a word your industry avoids.
• Check the first few drafts. If they miss, the style guide usually needs one or two sentences changed, not a rewrite.

What the voice doesn't do

The voice profile shapes how a post is written, not what's true. Facts still come from research and are fact-checked against their sources, whatever your voice. See Reading fact-check flags.