What Blog AI has done for you

The Results page, "What Blog AI has done for you", lists the work Blog AI has done on your site and what happened on Google afterwards. Every number on it comes from our own records of that work and from your Google Search Console data. Nothing on it is an estimate, and we never say a change caused a rise or a fall: we show what happened after it, next to what happened to the rest of your site over the same weeks.

Pick the site at the top of the sidebar; the page always shows the current site.

The four numbers at the top

• Posts written: posts Blog AI wrote for this site, and how many of them are live on your site.
• Changes applied: refreshes (including full rewrites), merges and Google snippet fixes that Blog AI proposed and you approved. Edits you make yourself in the editor aren't counted.
• Clicks to posts Blog AI wrote: clicks from Google search to the posts Blog AI wrote, counted from the day each one went live. These are clicks to those posts. We don't claim they're extra traffic Blog AI caused: some of those searchers might have found another page of yours.
• Facts checked: claims in Blog AI's drafts and refreshes that it checked against the page they cite, and how many problems it caught before publishing (a claim the source didn't back up, or a statistic with no source at all). See fact-check flags.

After the changes

For every change Blog AI applied to a live post, we compare the post's Google numbers before and after:

• Before: the 28 days up to the day before the change.
• After: 28 days starting a week after the change. We leave out the week of the change itself, because Google takes a few days to re-read the page.

A result shows once Google has reported all 28 days after the change. Search Console runs two to three days behind, so a change you approve today has a result in about five and a half weeks. Until then it's listed under "still collecting data", with the date the result is due.

The section starts with all measured changes together: the clicks the changed posts got in the 28 days after each change, against the 28 days before, and how many went up, went down or stayed about the same. The Biggest rises after a change cards show the top three, with the clicks before and after, the average Google position, and what the rest of your site did over the same weeks. Every measured change lists them all, including the ones that fell.

When a post had fewer than 20 clicks before the change, we show the change in clicks ("up 12 clicks") rather than a percentage, because a percentage of a small number swings wildly.

Why we show the rest of your site

Clicks rise and fall with the seasons, Google's own updates, and your other marketing. So every result sits next to the rest of your site (every other page) over exactly the same two periods. If a refreshed post went up 30% while the rest of your site went up 25%, most of that rise is probably the season, not the refresh. If the post went up 30% while the rest of your site fell, that's a stronger sign the change helped. Either way, it's a comparison of two periods, not proof of what caused it.

Changes we don't measure

Some changes have no result, and the page says why:

• Another change to the same post within those weeks, by Blog AI or by you in the editor. We can't tell two changes apart, so neither is measured. Changes made on the same day count as one.
• Before the Google data we hold. We need the 28 days before the change.
• No Google data either side. Google didn't show the post in its results before or after, so there's nothing to compare. If a live post never appears, see helping Google find new posts.

Posts Blog AI wrote

Your live Blog AI posts, with the clicks they've had from Google since each went live, and the top five by clicks. A new post has no "before", so we don't compare it with anything: it simply shows what it has had since publishing.

Behind the scenes

The work that doesn't show up as clicks straight away:

• Fact-checks run and the claims checked against their sources.
• Problems caught before publishing.
• Links added from older posts: "Link it in" suggestions you approved, which add a link to a new post from an older related one.
• Post ideas suggested for this site.

Your Google history

Google Search Console keeps only the last 16 months of data. If we've been holding your Search Console data for longer than that, the page says how many months we hold and how far back it goes. Those older months are no longer available in Search Console itself.

When the page is empty

• No site yet: add one from Sites.
• Nothing done yet: the page fills in once Blog AI writes, refreshes or fact-checks a post. Pick an idea to start.
• Google not connected: the counts still show, but clicks and before/after comparisons need Google Search Console. See connecting Google.

In your monthly email

The monthly "What's new in Blog AI" email has a short section with the same counts across your sites: posts written and live, clicks to them since they went live, improvements applied, links added and facts checked, with a link to this page. The before-and-after comparisons stay on the page, where they come with the rest of your site for context. Turn the email off under product updates in your email settings.