Reading your performance report

The Performance page shows what your site gets from Google search, compared with the period before, and how much of it comes from posts Blog AI wrote or refreshed. It reads Google Search Console (how often Google shows your pages, the clicks they get and where they rank) and Google Analytics (visits that started from a search). It's free on every account.

Choosing a period

Pick 28 days, 3 months, 6 months or 12 months under Date range, or Custom for any dates. Every number is compared with the period of the same length just before it. So "28 days" compares the latest 28 days of data with the 28 before that.

Your search history past 16 months

Google Search Console only keeps the last 16 months. On a paid plan Blog AI keeps going: once a month is older than that, Blog AI saves its totals (clicks, times shown, rank and visits for each page, and the searches people used) and keeps them for up to 5 years. The longer you stay, the further back you can look, further than Google itself can.

• How to see it. Once you have more than 16 months, the page says how many months Blog AI has kept, and All history appears next to the date ranges. Custom works too.
• Monthly, not daily. Older history is one total per month. When your range reaches back that far, the chart shows one point per month and says "Before (month): monthly totals". A month counts in your range when the 15th of that month is inside it.
• What isn't kept. Country and device splits, and searches so rare that Google shows them only once or twice a month, aren't kept past 16 months (those rare searches still count in your totals).
• Each post too. On a post's page, pick All on its chart for a table of its monthly totals.
• If you leave your plan, everything is kept for 30 days, then your site keeps the last 3 months like any free account. See Plans and billing.

On the free plan Blog AI keeps the last 3 months.

The headline numbers

Hover over or focus the small "i" next to a label for the same explanation on the page.

Each number shows the change against the period before. If part of the earlier period hasn't synced yet (Blog AI loads history in the background after you connect), the page says the change "may look bigger than it is".

Data freshness

Google shares its numbers late, and the two sources run on different clocks:

• Search Console is usually two to three days behind.
• Google Analytics is usually up to date to yesterday.

The page shows Data through for each source. A "last 28 days" range ends on each source's own latest day, so the two sources can cover slightly different dates. On the chart, a lagging source's line simply stops; days Google hasn't reported yet aren't drawn as zero.

The chart

The daily chart shows your chosen metric with the previous period as a dashed line, so you can see at a glance whether this period is ahead or behind.

What Blog AI brought in

This section splits your traffic in two:

• Blog AI posts: posts Blog AI wrote, plus posts it refreshed or whose Google snippet it rewrote, counted from the day of that first change.
• Everything else: the rest of your site, including your home page and pages that aren't posts.

It shows the share of clicks (or visits) from Blog AI posts, the change against the period before, and a chart with Blog AI posts stacked on everything else. A table lists each Blog AI post with its visits and change.

This is the honest answer to "is it working?". It doesn't claim credit for traffic Blog AI didn't touch, and a refreshed post only counts from the day it was refreshed.

Top pages and top searches

• Top pages: the pages Google sent the most clicks to in the period, with their numbers.
• Top searches: what people typed into Google before finding you. Search Console hides rare searches for privacy, so these don't add up to your total clicks. That's normal.
• Where searchers are: clicks by device (mobile, desktop, tablet) and by country.

Download CSV exports the daily numbers or the top pages for a spreadsheet.

Why numbers differ slightly from Search Console

Blog AI adds up your numbers page by page, like the Pages tab in Search Console. Search Console's headline total counts a search that shows two of your pages as one impression, so Blog AI's "Shown in Google" can be a little higher. Clicks are nearly identical. Click rate is always worked out from the totals, and rank is weighted by how often each page was shown.

A single post's numbers

Each published post's page shows How this post is doing: the same metrics for that post alone, over 90, 180 or 365 days, with markers for when it was published, refreshed or had its snippet changed. For each marker you get a before-and-after table comparing the 28 days either side (not counting the day itself). The comparison is marked complete once Google has reported all 28 days after.

If you changed something outside Blog AI, such as editing the title directly in WordPress, click Add a marker on the post's chart so the change shows up in its history.

Common questions

The report says "Connect Google to see your report"

Google isn't connected for this site. See Connect Search Console and Google Analytics.

Only Search Console numbers show

Google Analytics isn't connected for this site, or hasn't sent data yet. Everything that relies on Search Console still works.

My new post shows nothing yet

Google takes days to weeks to show and report a new post. Its numbers appear once Search Console includes it.

Is there a monthly report I can send a client?

Not yet. You can download the CSVs, or export the content audit as CSV or PDF.