Home and Actions: what to do next

The Actions page lists everything worth doing next on this site, most valuable first. Home shows the top three under How to get more clicks, with See all linking to Actions, and puts anything broken (Google needs reconnecting, a post failed to publish) in a banner at the top. Blog AI builds the list from your Google Search Console data, your drafts and your connections, and ranks it by how many extra clicks each item could bring. It's free, and it updates every time Google sends new data.

The three groups

Every card belongs to one of three groups. Use the filters at the top of the Actions page to see one group at a time.

• Fix: something is broken or blocked and needs you first. Google needs reconnecting (every other number depends on it), or a post failed to publish.
• Review: work waiting for your decision. Mostly drafts with fact-check flags: finished posts you've already paid for, one step from publishing.
• Grow: chances to get more visitors from Google, ranked by estimated extra clicks a month.

Fix always sits above Review, and Review above Grow, whatever the numbers say.

What each card means

"Impressions" means the number of times your page was shown in Google's results, whether or not anyone clicked.

Reading a card

Each Grow card shows:

• The evidence: times shown in Google, clicks, click rate and average Google rank, over the last 28 days of data.
• Daily clicks: a small chart of the page's clicks over the last eight weeks, so you can see a trend at a glance.
• Estimated upside: roughly how many more clicks a month the action could bring. For "Close to page one", it's worked out from how many more people click results near the top. It's an estimate to rank your work, not a promise.
• The cost: how many credits the action uses, charged only when the work is done.

Hover over or focus the small "i" next to a label to see what a term means.

What the buttons do

• Generate writes a new post aimed at the search, for 3 credits. Progress shows in the card, and the draft opens when it's ready (about 5 minutes).
• Refresh starts a refresh of the live post, or a merge for competing pages, and opens the review page when the proposal is ready. See Refresh a post and Merge posts. If the post can't be rewritten safely, it offers the snippet fix instead.
• Better title & description in Google opens the post's Google result, where Blog AI can suggest new titles and descriptions, free. See Improve how a post looks in Google.
• Review claims opens the post at its Fact check panel.
• Retry publish tries the publish again.
• Reconnect takes you to Google to reconnect the same account.

Dismiss or snooze

Not every card is right for your business. On each card you can:

• Dismiss it, so it doesn't come back. Dismissing an idea rejects it on the Ideas page too.
• Snooze it until tomorrow, for a week or for a month.

Both show Undo for a few seconds. When everything is done, dismissed or snoozed, the list says You're all caught up, with a count of hidden items.

When the list is empty or short

• "Connect Google to find opportunities": Search Console isn't connected yet. See Connect Search Console and Google Analytics.
• "Waiting for search data": Google is connected but the first sync hasn't brought enough data. Opportunities usually appear within a day.
• A new site: Google needs time and traffic before there's much to find. Meanwhile, start from an idea on the Ideas page.

Actions worth only a handful of clicks a month are left out, so the list stays about things that matter.

Related

The content audit shows the same findings post by post, with one recommended action for every published post, and can be exported for a client or colleague.