Compare
Blog AI vs writing with ChatGPT
Plenty of people write blog posts by prompting ChatGPT or another general chat assistant, then copying the result into WordPress. It works, and for some people it’s enough. This page is about everything around the draft: what you’d do by hand, and what Blog AI does for you.
It compares ways of working, not the quality of anyone’s AI models. Chat assistants change often, so check what yours can do today.
The short answer
A chat assistant is enough if…
- You already know what to write and just want help drafting.
- You enjoy editing, and you check every fact and source yourself.
- You publish occasionally and don’t mind copying posts into your CMS.
- You don’t need to measure posts one by one.
Choose Blog AI if…
- You want topics chosen from your own Search Console data.
- You can’t risk an invented statistic going out under your name.
- You want the post published to WordPress or Strapi with its SEO fields, image and categories.
- You want to see what each post did, and be told when one starts slipping.
Side by side
As of 29 September 2026. Where a row describes the other option, the sources are listed under the table.
| What you need | Writing with a chat assistant yourself | Blog AI |
|---|---|---|
| Choosing topics | You decide. To use search data, you export it from Search Console and paste it into the chat. | Your Actions list ranks topics from your Search Console data by the extra clicks each could bring. |
| Research and sources | Depends on the assistant and how you prompt it. You follow each link to see whether it says what the draft claims. | The writer researches the web and cites sources inline. A separate check re-reads each source against the claim. |
| Unsupported statistics | Nothing stops you publishing one. Catching it is up to you. | A statistic its source doesn’t support blocks publishing until you fix, replace or confirm it. |
| Your voice | You paste examples or style notes into each conversation, or set them up in the assistant if it supports that. | Learned once from 3 or more of your posts and used for every post; you can edit it. |
| Internal links | You add links to your other posts by hand. | The writer links to your real posts, from the ones it imported. |
| Publishing | Copy, paste, format, add the image, categories, tags and SEO fields in your CMS. | Publish or schedule to WordPress or Strapi with those fields filled in. |
| Measuring | Look the post up in Search Console and Analytics yourself. | A chart per post with publish and refresh markers, and a before-and-after comparison. |
| Fixing old posts | You notice decline yourself, paste the post in and ask for a rewrite. | Declining posts are flagged; a refresh rewrites only the sections that need it and updates the live post. |
Where the time goes in a do-it-yourself post
Drafting is the quick part. Around it, a careful do-it-yourself post with a chat assistant usually involves:
- Finding a topic worth writing about, ideally from your Search Console data.
- Writing a prompt with the topic, your audience, your voice and the points to cover.
- Reading the draft and opening every source or claim to check it.
- Rewriting the parts that don’t sound like you.
- Adding links to your other posts.
- Formatting it in your CMS, and adding the image, categories, tags, SEO title and description.
- Weeks later, looking it up in Search Console to see whether it worked.
Blog AI does steps 1, 2, 5 and 6 for you, does most of 3 and 4 before you see the draft, and does step 7 continuously. You still read the post, which is the step that should never be skipped.
See the whole process on how it works and how the source check works on fact-checking.
Questions people ask
Isn't Blog AI just a chat assistant with a different screen?
No. Built on the latest AI models, including Claude for writing and Jev (TypeSafe) for fact-checking. Around the models sit the parts a chat window doesn't have: your Search Console data, your voice profile, a separate check of every cited source that blocks publishing when a statistic isn't supported, the connection to your CMS, and per-post measurement.
A chat assistant subscription costs less. Why pay for Blog AI?
If you're happy to do the topic research, source checking, formatting, publishing and measuring yourself, a chat assistant may be all you need. Blog AI charges 3 credits for a researched, fact-checked post and does those steps for you. The free plan lets you see the audit and your Actions list before paying anything.
Does Google treat AI-written posts differently?
Google's published guidance says it rewards helpful, reliable content however it's produced, and that using automation mainly to manipulate rankings is against its spam policies. That applies to posts from a chat assistant and from Blog AI alike. The sources are listed on this page.
Can I keep using ChatGPT alongside Blog AI?
Of course. Some people brainstorm or rework sections in a chat assistant and paste the result into Blog AI's editor. Posts written by hand in Blog AI can be published and measured the same way, but they skip the automatic source check, so check those claims yourself.
Start with the data you already have
Sign in with Google, no card needed. The free plan includes a content audit and one free post once Search Console has synced and you've set your voice. Plans from $49/month.